Upcoming Russian investments: Pavel Melnikov announces his plans

Foto: Ruslans Antropovs

Despite the global economic uncertainty caused by the current pandemics, good news comes from Russia regarding the upcoming investments in Serbia. Pavel Melnikov stands out as one of the most prominent investors. He is the CEO of Valtec, a widely recognized Russian brand of sanitary products.

According to Melnikov, his business development plans are directly related to the plan he has for the development in Serbia, emphasizing that he believes there is a great potential for cooperation between the two countries.

Pavel Melnikov - a short biography

Pavel Melnikov has been focused on innovation, production and sales of sanitary products for 28 years.

After a successful collaboration with Italian radiator manufacturers, he established Valtec to facilitate the production of products that will be designed in line with the regulations and needs of the Russian market.

In addition to Valtec, Pavel Melnikov is the owner of several trademarks, including Tenrad, Brixis, Tenahtherm, VESTAtrading and Minkor. A wide range of products includes heating radiators, aluminium and biometal radiators, heating systems, water installations, water distribution systems and sanitary systems. The radiators are produced in Italy under Brixis brand, while in China they are produced as a part of Tenrad brand.

The production of Valtec products is currently conducted in Russia, Turkey, Spain and Germany.

According to Melnikov, now is the time to make his first investment in Southeastern Europe, that is, in the western Balkans. He states that the opportunity opened up as a result of the advancement of the Serbian business market.

Serbia - a popular destination for Russian investors

- Many Russian companies took notice of Serbian activities and the fact that the country has established a Free Trade Agreement with several countries - says Pavel Melnikov.

The analysis which indicates the economic growth was recognized by leading financial institutions, including the International Monetary Fund and World Bank.

As a result, Serbia has become an even more attractive investment destination for Russian investors.

In recent years, investment opportunities have expanded beyond the energy and food industry. It is also important to mention the financial, banking and insurance sector and the presence of three Russian banks - Sberbank, VTB and Expobank, which will undoubtedly facilitate any future collaboration.

Though there was no talk about the size of the investment, Pavel Melnikov plans will potentially fit within the future investment plan which includes a 10 million-euro investment.

Foto: Ruslans Antropovs

Regional development

According to Melnikov, opening “little Schengen” borders will enable additional development of Serbia. If full freedom of movement for goods, people, services and capital is established, even better investment conditions will be established in the region.

This and similar initiatives represent an invitation for investors from Russia and other countries because they allow easier business operations. Melnikov sees further regional economic development as an excellent business opportunity in the country that continually works on the improvement of investment conditions.

Pavel Melnikov believes that Russian-Serbian relationship is stronger than ever. He concludes that it is one of the most important elements essential for the upcoming development of economic relations between the two countries and he invites others to include Serbia in their investment plans.

(Telegraf.rs./PR)