Japanese don't make decisions easily: What brings them to Serbia? "It's not offshore of cheap jobs"

Photo: Pixabay

At the end of last year, the cornerstone was laid in the town of Indjija for the construction of the Japanese Toyo Tires factory, the value of which is 382 million euros.

Recommended

In addition, not far from that location, tobacco is grown on almost 1,000 hectares of land, and the locals are cooperating with Japan's largest investor in Serbia, Japan Tobacco International.

Goran Pekez, president of the Board of Directors of the Japanese Business Alliance in Serbia, says that Japanese companies' investments are "becoming bigger and bigger," RTS reports.

The increasingly serious Japanese investments in Serbia are a sign that Japanese companies see Serbia as a "stable and safe country" - according to the Japanese Business Alliance in Serbia. Pekez said that the construction of the Toyo Tires factory in Indjija is a significant investment.

"We currently have 45 members. That still doesn't sound like much, but it is a far bigger number than when we started working in our companies, when Japanese investors could be counted on the fingers of one hand," he adds.

Pekez believes that the trend is positive thanks to Serbia's position, economic conditions and the connection of our country with important markets. According to him, "factories and production plants built in Serbia can supply markets in Russia, Turkey and the European Union."

Toyo Tires, Indjija / Photo: Instagram/buducnostsrbijeav

It has also been announced that the Japanese company Nidek will invest 1.9 billion dollars in an engine factory in Serbia. Robert Lukic, a member of the Board of Directors of the Japanese Business Alliance, said that Japan is a country that invests the most in research and development, in relation to the social product.

"Investments coming from Japan are those in high technology. This is not a classic offshore of cheap jobs. Especially knowing what the Japanese are like, judging by their behavior and the way of doing business, they are very careful," Lukic pointed out and added:

"The effect of Japanese investments should not be underestimated in any way. They consider things for a very long time, they don't make investment decisions easily, and when they do, it is a signal to other investors that this is a country that is stable and safe."

(Telegraf Biznis)