EXPO brand ambassadors will be some of the biggest Serbian and international names

Photo: EXPO

The fastest man in the world and the legend of global athletics, Usain Bolt, will be the first brand ambassador of EXPO 2027, to be held in Belgrade.

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In addition to Bolt, other brand ambassadors will be big domestic and international names from the fields of sport. music, science and art, i.e. all those areas that are the topics of this specialized world exhibition.

In this way, these well-known figures, who come from all over the world, will in the best possible way promote the event among their audiences over the next two years.

The first such star is already known - the first ambassador of EXPO 2027, Usain Bolt, is fastest man on the planet and a symbol of sportsmanship, discipline and universal inspiration. The champion who set multiple world and Olympic records will stand with Belgrade for the next two years, sending the message that our capital is a world-class host, as well as that EXPO promotes his own values that he embodies in his life and career - play, movement, togetherness, humanity.

The role of a brand ambassador is precisely to increase visibility and to help EXPO's messages reach the global audience in an authentic way, inviting the world to the host city - in this case, our Belgrade.

While we speculate that one of the next ambassadors will be a well-known football player or a Hollywood actor, the company set up to organize EXPO said it is also looking forward to the team being joined by Serbian world-famous athletes, musicians, artists and scientists. After all, in these areas, thanks to great individuals, our country has been known far and wide throughout history.

Given that more than 4 million visitors from at least 120 countries are expected to visit Serbia for EXPO, all of them will have the opportunity to enjoy the culture and programs that the countries from around the world will present, have fun, learn something, but also see many global sports and arts stars, as well as some of the greatest thinkers of today.

(Telegraf Biznis)