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- We didn't know that it was a death camp at that moment. We didn't want to insult anybody, we are a polite brand. We apologize to everybody who was insulted - the director of the company Michael Crawley explained and he said that they visited Jasenovac for 30 minutes, BBC reports.
Tens of thousands of Serbs, Jews, and Romas were murdered in it, as well as Croatian political opponents of the Ustasha regime, the BBC said.
One of the users said that the recording of the video in Jasenovac was "a terrible decision", while some users called for the boycott of the company.
— Crvena (@VSreca) July 2, 2018
- Stop using this symbol of the suffering Serbs, Jews and others in your campaign! - a Twitter user from Banja Luka wrote.
A model is walking on a snowy field on a dark winter day. It is hinted, as it was stated, that the idea of the marketing expert who came up for this disgusting campaign, at the least, that you can see through every darkness through the glasses of this company, even through this monstrous one that swallowed tens of thousands of people who died in the most terrible pains.
They didn't know in the Public Institution "Memorial area Jasenovac" that the commercial video was made. They said that they were surprised and that they will comment on the case when they investigate what it was about, "Novosti" writes.
Watch the video:
(Telegraf.co.uk / Tanjug)