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As a part of the strategy in which they want to increase the tourist income to three billion euros in the next four years, Slovenia is increasing investments in so called boutique tourism, focused on richer tourists.
Europe and America are the main markets that Slovenia is targeting with this campaign in order to attract guests with higher demands from the average tourist and they are ready to pay more for the experience.
Slovenian Tourist Organization has been presenting its offer at a major tourist fair in Las Vegas this week and has also announced a competition for partners for a promotional campaign on the European market.
STO has announced that they are looking for a business partner for advertising Slovenian tourism to richer markets in Austria, states of Benelux, France, and Switzerland, writes Jutarnji.
- We want to increase the recognition and reputation of Slovenia and attract tourists with higher incomes. Due to its limited territory and existing infrastructure capacity, Slovenia is not suitable for mass tourism - they said in the Slovenian Tourist Organization.
According to some research abroad, the average rate of luxury and "boutique" trips in the world in the next ten years will grow at a rate of 6.2 percent per year, much higher than the overall growth rate of tourist trips that will amount to 4.8 percent.
A larger number of those tourists can be expected in the future from Brazil, Russia, India, and China, although richer tourists will stay in five-star hotels and seek for special events, most of them will still come from America and Europe, according to Slovenian tourism workers.
(Telegraf.co.uk / Hina)